• Ashley Raynor

David Lam Photoshoot - Behind the Scenes

Updated: Aug 20, 2019

My coats are so oversized and don't hang as well on mannequins and hangers as they do on a moving human body. Therefore, planning this shoot well and getting some great end images was really important to me. I really needed a great photographer that could capture this movement and bring my garments to life as I was a little worried that they look a bit sad overpowering the tiny mannequins. I also knew that these images would be used in my final portfolio, shown on social media, in my lookbook and shown when applying for jobs.

Therefore, a lot of time, effort, planning and preparation went into my photoshoot. I met David Lam for the first time during the group photoshoot, he was immediately taken with an idea within the first ten seconds of me and the garment entering the room and the final shot was achieved within a couple of minutes. He had a great vision and professionalism and I knew that I wanted him to do my final photoshoot. 

David was already aware of the vision and concept I wanted for my final images, a Mars / space theme to tie in with my garments. We emailed back and forth for just over a month shooting ideas at each other before we finally came up with a great idea. We planned on using common household objects, but photographic them up close and so zoomed in to the point where you can't tell what it originally was and making them look like parts of a spaceship and other props. 

We discussed whether to do a location shoot and we discussed the possible use of The Eden Project, the red clay cliffs at Walton or a quarry near Colchester. In the end we chose to do a studio shoot because we could control the lighting. We kept going back to that original group photoshoot shot and its the lighting that really makes it look amazing. So we chose a studio shoot with the household props idea.

With the venue and photographer decided and booked in, I had to decide on models. This was a lengthy process as both David and I had to approve the models and as my original start of year budget was already blown on the photographer, money was tight. My collection is gender fluid and I really wanted to highlight this and preferably get both a male and a female model in for the shoot. Both male models I had in mind couldn't do it and we decided to go for two female - one with an androgynous look, because I still had that first shot of a male in my coat that could be added in to highlight that it's both menswear and womenswear. 

On the day of the shoot I was so organised and had everything set up and ready before anybody arrived. I'd set up a hair station, a make up station, changing room, hung the garments, set up a props table in the studio, laid out the shoe options and the undergarment options, I'd also bought snacks and bottles of water for everyone to help themselves to throughout the day. I also provided lunch for everybody on the day.

I also prepared and printed out my own mood boards that I had created on Pinterest for everybody: hair, make up, photography. So that everybody has visual references for that they're doing.

The shoot went amazingly and I'm so happy with my end result edited photographs. They really sell the concept and the clothes and I think they're going to be a useful tool in securing my employment.

Photographer - David Lam

Model 1 - Ollie Hulstrom

Model 2 - Robyn Smith

Model 3 - Leila Brignall

Make Up Artist - Alina Aldoniene

Hair Stylist - Eliana Cruz-Franky